Diba Parse is an Iranian brand which is made from 2 meaningful parts, first is Diba that means patterned silk fabric and Parse that means people who lived in Persia (it is the ancient name of Iran).
In fact, Diba Parse carries a broad meaning that has its roots in Persian culture and gentility. It is honor of Diba Parse to introduce itself as an Iranian brand. Wearing silk clothes has always been a sign of distinction and dandyism.
Diba Parse is founded to present its activity with the aim of honoring wearable products, especially for women. Although designing and producing the unique product which is based on variety and originality is the most important concern for Diba Parse group, sustainable fashion and providing a solution to prevent less cheap clothes can be the main purpose for us, undoubtedly.
Diba Parse has strived to display visual beauty, art and tradition on the silk fabric by using Batik (hand printed silk). On the other hand, by inspiring modern art styles and relying on potential of colors, Diba Parse tried to produce fabrics which are completely in accordance with modern customer tastes.
In addition, Diba Parse products are classified as a luxury goods, which encourages our group to make products that can be used for all sections of society, as soon as possible.
Diba Parse is an Iranian brand which is made from 2 meaningful parts, first is Diba that means patterned silk fabric and Parse that means people who lived in Persia (it is the ancient name of Iran).
In fact, Diba Parse carries a broad meaning that has its roots in Persian culture and gentility. It is honor of Diba Parse to introduce itself as an Iranian brand. Wearing silk clothes has always been a sign of distinction and dandyism.
Diba Parse is founded to present its activity with the aim of honoring wearable products, especially for women. Although designing and producing the unique product which is based on variety and originality is the most important concern for Diba Parse group, sustainable fashion and providing a solution to prevent less cheap clothes can be the main purpose for us, undoubtedly.
Diba Parse has strived to display visual beauty, art and tradition on the silk fabric by using Batik (hand printed silk). On the other hand, by inspiring modern art styles and relying on potential of colors, Diba Parse tried to produce fabrics which are completely in accordance with modern customer tastes.
In addition, Diba Parse products are classified as a luxury goods, which encourages our group to make products that can be used for all sections of society, as soon as possible.
In the first step, Diba Parse has been focusing on the production of wearable products for women, including scarves and shawls, and in the next steps, it will try on all kinds of women’s clothing and accessories, as well as men’s accessories such as ties, bow ties and scarves.
All products which are produced in the Diba Parse have been embroidered by hand and have been tried to be carefully and attentively monitored in all stages of production from design to the last stage, which is supply to dear customers.
Because the works which are made in Diba Parse, are produced manually, often only one or two samples of each work are available and most of the works are non-repetitive.
It must be mentioned that the silk used in the works is often of medium density in order to cover more of the enthusiasts and companions of Diba Parse, and the works produced with first-class silk fabrics are sometimes considered as a masterpiece.
Diba Parse’s motto is always based on this important point: we all deserve the best.
In the first step, Diba Parse has been focusing on the production of wearable products for women, including scarves and shawls, and in the next steps, it will try on all kinds of women’s clothing and accessories, as well as men’s accessories such as ties, bow ties and scarves.
All products which are produced in the Diba Parse have been embroidered by hand and have been tried to be carefully and attentively monitored in all stages of production from design to the last stage, which is supply to dear customers.
Because the works which are made in Diba Parse, are produced manually, often only one or two samples of each work are available and most of the works are non-repetitive.
It must be mentioned that the silk used in the works is often of medium density in order to cover more of the enthusiasts and companions of Diba Parse, and the works produced with first-class silk fabrics are sometimes considered as a masterpiece.
Diba Parse’s motto is always based on this important point: we all deserve the best.
Reyhane Aarabi
CEO
I am Reyhane Aarabi, owner of Diba Parse brand. I was born in 1986 in Esfahan where is well known as half the world. Esfahan as a historical city was my first tutor that encouraged me to choose a different path. In 2000, I was admitted in the entrance exam of Iran conservatory to study graphics which was a bridge between me and my dream, study printing or textile design at the university. Unfortunately, due to some unpredictable events, I could not succeed and finally, I was accepted in hand-woven carpet at Art and Science university in Yazd, in 2004.
I strongly believe that it was an informative period full of memories and experiences, which made an excellent opportunity for me to meet some prominent masters. Mr.Toraj Jole, Mr. Ebrahimpour, Mr. Jafar Dadkhah who encouraged me to find my future among flower and arabesque patterns can be good examples here. In 2008, when I graduated from the university in bachelor degree, I had got a valuable lesson, if you do not try to achieve experiences, neither being an artist nor thinking such as an artist is completely impossible so, I started to design carpet as a freelancer.
In 2012, I was admitted at Tehran Art university with 9 rank, which made an endless potential and strong motivation to launch my first atelier where I produced Persian Hand-Woven Carpet and Tapestry for more than 5 years. During my years at the university, I always had a specific attention on textile printing students’ activities and projects, which made Batik as an inseparable part of my life.
I attained precious experiences in the field of producing handicrafts. I have started my work as an Adjunct Professor in the Handicraft department at Hormozghan university to teach natural dying, hand-print and weaving carpet and textile since 2017.
Definitely, Pattern School courses has had positive effects in my career life to focus on Batik seriously. Fortunately, I have concentrated on textile design and silk hand-print since 2018. Producing an artistic fabric which has beneficial influences both on ecosystem and customers has been my concerns, which enable me to set up my brand, Diba Parse, under the supervision of Dr Ali Nourizade who has his personal style to produce unique textile and I am sure it is a milestone in my life.
Numerous courses such as: Brand Identity and Strategy under the supervision of IE Business University of Spain, Sustainable Fashion under the supervision of Copenhagen business school, Textile and weaving fashion Design under the supervision of Indian Design League and textile course at Mehrazi Fashion Institute, also played a very important role in forming Diba Parse. Eventually, after many ups and downs, what should have been done.